2.10.2004 Choosing Conveyor Over A Local Printer Why choose Conveyor Group for your graphic design and printing needs rather than a local print shop? If you live in the Imperial Valley, you know that your choices are limited when it comes to creative services, graphic design, and commercial printing (just to name a few). Many regional companies and organizations feel comfortable working with a small print shop because they like the people that work there, or they want to support local business. Sometimes they do it because that’s all they know. Unfortunately, this approach often leads to mediocre results, compromising the growth potential and image of their business without any real benefit to the local economy. The perception of their organization by the growing community of “outsiders with money to spend” is crucial to their survival. So, how can Conveyor Group help, you ask? Read on, and we’ll show you how we do things differently. Conveyor Group is a full-service design firm, dedicated to creative and results-oriented solutions for all of your communication needs. Small print shops and duplication services – which includes all local “printers”, focus on your printing needs – or just selling you printing and depending on your re-orders. They are not “full-service”, leaving your other marketing needs up to you. Conveyor Group will become your creative consultant and strategic partner for all aspects of your business identity, marketing, and promotional needs – not just printing. The production artists employed by local printers often lack the well-rounded experience and specific education or expertise to handle all of your marketing. They typically rely on your research and ideas to determine their direction. This can lead to “dead-end” solutions that are not an optimal long-term investment for your company or organization. Conveyor Group specializes in developing your brand and improving your image throughout all media used. We are an award winning firm with the most robust combined portfolio of visual communication materials available in the Imperial Valley. Conveyor Group works with all media outlets, including printing, to make sure your message and materials are consistent and professional. Local print shops make their money from printing, not by paying their staff to monitor how closely your television and radio ads match the one you have running in the newspaper or on a billboard… or if your website is consistent with your signage and collateral brochures. Conveyor Group has a dedicated team of full-time designers and creative consultants that are ready to work closely with you to build your business and improve your image. Our talented and intuitive staff will consult with you throughout the process, and you’ll meet them as soon as you walk through the door. There are no salespersons involved – just creative minds. Local print shops rarely have a full-time “design” staff, and when they do, they are hidden away in a small back room, producing forms and laying-out business cards. That’s why they are more often called “production artists” rather than designers. Their focus is to crank-out work to keep the presses running – not spend time researching a solution to your needs. Nothing they tell you or say in their ads will change the fact that they are a print shop first – and “designers” second. Conveyor Group is equipped with the education and experience to help you develop a new business identity, research your target market and provide a roadmap for your future marketing needs, launch a multi-media marketing and advertising campaign, consult you on brand development, write persuasive copy, provide professional photography and illustration, and even develop a custom website. And that’s only the beginning. Conveyor Group is an active member of the American Institute of Graphic Arts – participating in monthly workshops, attending trade conferences, studying design and color trends, conferring with other firms all over the county about business and design practices, and growing creatively every day. Our studio subscribes to over a dozen contemporary design periodicals, and has an extensive graphic design reference library. We also own the latest digital tools and software – continually upgrading to maintain compatibility and improve our capabilities. Try asking all of this from your local print shop. Conveyor Group will work with your ideas and direction, or provide extensive creative consultation to help achieve your goals. You hire us to provide you with the most sophisticated and professional solutions. We strive to achieve this by mixing your ideas and input with our own creative insight – developing a winning strategy. You can always choose how extensively we research the solution for you. With most print shops, their “design teams” rely on you to produce content and provide visual direction. Conveyor Group offers some of the most competitive pricing available anywhere. Compared to similarly sized firms in metropolitan areas, or professional freelance designers, we charge far less than the industry averages. This includes that of firms in other rural areas too, not just cities. In fact, Conveyor Group operates below the minimum recommended hourly fee prescribed by leading creative business consultants and trade organizations. In addition, we do not hide any markup in our print production costs for outsourced jobs. All costs and fees are clearly outlined well in advance. No Surprises! We do all of this while continually investing in our capabilities, facilities, and equipment in addition to obtaining insurance for trademark, copyright, and patent infringement, errors and omissions, extended liability, digital file replacement, and intellectual property theft. All in order to provide the most comprehensive and reliable services for our valuable clients. Rest assured… when you choose Conveyor Group, you are investing in the local economy and the future of your business. Conveyor Group will first seek the most logical, most creative, and best-suited solution for your needs and your budget. We will then find the right commercial printer with the right capabilities to produce the materials we have designed for you. We have an extensive list of qualified vendors from all over the state – some of which we have house accounts with (no salesman means no commissions to pay). We insist on a minimal level of modern capabilities and efficiency practices, which not surprisingly, no local print shop can touch. In fact, no local “printer” has a four color offset press, meaning they can’t do full color printing unless they run it through their press at least twice. Most of their presses are nearly antiques too. All local print shops also still rely on film-based printing rather than computer-to-plate (CTP) technology. That means more toxic chemicals damaging the environment, more unnecessary waste, and last-minute changes are far more expensive for you as a customer. Plus, CTP technology allows for more precise and higher-resolution printing (it just looks better). We insist on this technology from all of our printing vendors. Local print shops must often compromise creativity and possible solutions based on their internal capabilities – which only hurts your bottom line. They still get paid! One other thing to avoid is printing from Mexico. Mexican printers do not subscribe to the same environmental protection standards, use the same quality of inks or papers, or offer the level of quality control available in this Country. Their results will speak for themselves – yuck! The team at Conveyor Group is anxious to meet you. Please drop by our studio for a full portfolio review, and a discussion of our capabilities. And… maybe… you’ll share some of your marketing needs with us. All initial consultations are FREE, and there is no cost for an estimate or project proposal. We put a lot of passion into what we do. Our ambition and goal is to improve the image of the entire Imperial Valley, one business and one organization at a time. Join us. Contact Us Today << Back
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